Audience behavior and how it relates

History[ edit ] Social facilitation can be defined as a tendency for individuals to perform differently when in the mere presence of others. Specifically, individuals perform better on simpler or well-rehearsed tasks and perform worse on complex or new ones. In relation to this, there are three main empirical relationships which are the activation, evaluation, and attention theories.

Audience behavior and how it relates

Audience behavior and how it relates

Demographic Analysis involves age, gender, culture, ethnicity, race, religion, and educational level. These are all things that we have in common. If I were to do a speech about any one of these topics, I know that I may not have to explain who or what to an audience of my own age.

Age is a very important factor and can be very helpful in picking a topic. Gender is another characteristic. It is important to find out the ratio of men to women in the class. Also, make sure that you do not use any sexist language, stereotypes or make jokes about gender.

Classroom Problem Solver | Education World Understanding consumer behavior is a broad and complicated task, but with the right research mix you can begin to get a detailed understanding of your customers and their motivations.

If you were to insult men in front of a class of 12 men, then in most cases these 12 men are not going to listen to you for the rest of your speech. You may have also lost your credibility. Culture is the shared knowledge, behavior, attitudes, beliefs, values, and norms of a group. You may do or say something that may offend them.

It is important to learn as much as possible about these students before your speech, so you are sure not to offend them or anger them. Another touchy subject is religion. Be very careful when you speak about different religions because people feel very strongly about their beliefs.

And finally, the education background of your listeners can help your choice of vocabulary, language style, and your use of examples. This can help you select and narrow your topic. An attitude defines what a person likes or dislikes. If you are doing a speech on rap, does your audience like rap.

A belief is what you believe to be true or false. You may believe that rap is destroying the minds of young teenagers. If you know these three things, it will be much easier to bring your audience to the responses that you want.

Environmental Analysis is finding out things like the seating arrangement, the number of people likely to attend, and the room lighting. It is also important to know how many people will be there for the speech. And the way the room is lighted will affect the way the audience responds.

If it is dark and the speaker is showing overheads, there will not be conversation. But if the room is light and open, the audience may feel more free to talk. The seating arrangement, the number of people and the room lighting are all factors that will affect the speech.

Sample Environmental Analysis Questions How many will be in the audience? How will the seating be arranged? Will there be a podium? Will there be noise and distractions? Will I have access to A.

Questionnaires and Interviewing There are many ways to obtain the answers to these questions in each section. You can gather information by handing out questionnaires or by interviewing your fellow students with open ended and closed ended questions.

An open-ended question is unrestricted. What are your feelings about high school nurses distributing free condoms? This answer could be very lengthy and will be very different in each person you ask.

There are also closed ended questions which are true-false, agree or disagree, yes-no, or multiple choice. Do you think the school nurses should be able to distribute condoms to students?Micro-Moments Learn more about this consumer behavior, how it affects the customer journey, and what it means for brands.

Reach the right respondents. Need more data? SurveyMonkey Audience offers DIY and aided approaches to help you reach the right audience and a statistically valid sample size for your research. Design your survey, click to send, and then select “Buy a Targeted Audience” to choose the respondents and audience size you want.

According to Alberts, Elkind, and Ginsberg the personal fable "is the corollary to the imaginary audience. Thinking of himself or herself as the center of attention, the adolescent comes to believe that it is because he or she is special and unique".

[1]. Dramatism, an interpretive communication studies theory, was developed by Kenneth Burke as a tool for analyzing human relationships. In this theory, our lives are as if on a stage, setting us individuals as actors on that stage as a way to understand human motives and relations.

See How Brands Are Winning Micro-Moments

Burke discusses two important ideas – that life is drama, and the ultimate motive of rhetoric is the purging of guilt. Piaget's identified five characteristic indicators of adolescent cognitive development and named them as follows: 1) formal operations, 2) hypothetico-deductive reasoning, 3) propositional thought, 4) the imaginary audience, and 5) the personal fable.

Normally, each objective identifies the audience the objective is directed towards, per se, the who The student will be able to, and contains these other three essential compo- nents: the condition, a statement that describes the conditions under which the behavior is to be per-.

How to Understand and Influence Consumer Behavior | Brandwatch